Türkiye

Objectives

● Increase the exposure of Türkiye in the Spanish and Portuguese media and strengthen relations with tour operators, travel agents, airlines, journalists and influencers.

● Create positive messages about Türkiye to make the country one of the the first options to travellers.

● Improve the image of Türkiye as a tourist attraction.

● Support the advertising campaigns in Spain and Portugal.

● Increase its share in the international market.

● Increase the number of followers and interactions in social media channels.

Actions implemented

● Creation of Türkiye´s Instagram and Twitter profiles in Spanish and daily community management together with Facebook profile.

● Organization of trips with journalists and influencers to Türkiye.

● Organization of activities in the fairs.

● Manage the publication of organic news related to Türkiye in print media and on digital platforms.

● Manage meeting with travel industry.

● Planning and development of co-Mk campaigns with Spanish and Portuguese tour operators and airlines.

● Creation and update of media and industry data bases.

● PR support during Fitur 2022 and generation of 50 meetings and businesses contacts.

● Production of press releases and provide interview opportunities.

● Analysis of promotional activities of Türkiye´s competitors.

● Crisis management.

Results

● 790 articles about turkish destinations in Spanish and Portuguese media, with a total audience of 1.595.999.492 and a media value of 2041797,492 euros.

● Creation of 3 social media profiles.

● More tan 50 meetings and businesses contacts during Fitur 2022.