Valladolid

Customer
Joint Society for the Promotion of Tourism in Valladolid.

Campaign
Service for the promotion and marketing of the MICE and enogastronomic product of Valladolid as a tourist destination.

Objectives

● To achieve the maximum notoriety of Valladolid in the MICE segment, based on other tourist resources of the city, at a national level among TPOs, IH, DMCs and specialised agencies.

● To promote the image of Valladolid as a MICE destination through its attributes: modern infrastructures and charming venues, experience, professionalism and privileged location.

● Show a destination that is committed to innovation and new technologies in its MICE offer.

● Differentiate Valladolid from the competition through the promotion of its attributes.

● Attracting business from professional groups in the MICE and enogastronomy segments.

● Increase the number and attract new congresses, conventions and incentive events held in Valladolid per year.


Actions implemented

● Creation of a network of contacts with potential clients to develop the promotion and marketing of Valladolid’s MICE product.

● Creation and presentation of candidatures for the organization of events and congresses.

● Organization, coordination and assistance for inspection visits and fam trips to Valladolid.

● Commercial visits to incentive, convention and event companies to present Valladolid’s MICE offer.

● Attendance at the main tourism fairs to hold meetings with agents from the MICE and wine tourism sector, positioning Valladolid among them.


Results

● Business meetings during Valladolid’s participation in the main tourism fairs: FITUR, INTUR, B’TRAVEL, IBTM WORLD, FINE.

● Organization of fam trips and inspection visits with companies from the MICE sector to Valladolid.

● More than 800 new contacts made with companies, DMCs, PCOs and agencies in the MICE sector in Spain.

● A database with 150 contacts from Professional Associations organising congresses in different business sectors.

● More than 1.500 commercial meetings with companies in the meetings, incentives, congresses and events segment.

This error message is only visible to WordPress admins
Ha habido un problema con tu feed de Instagram.

Corporacion Comunicacion Iberoamericana Barceló y Asoc S.L. It has participated in the ICEX-Next Export Initiation Program, and has had the support of ICEX and the co-financing of European ERDF funds. The purpose of this support is to contribute to the international development of the company and its environment.

European Regional Development Fund

A way to make Europe

Designed and developed by Munda