Promotion of FITUR in Latin America.
● Position FITUR in the Latin American market as the leading international tourism fair in Europe.
● Publicize all actions and activities related to the fair in order to generate media coverage.
● Attract new buyers and exhibitors from Latin America.
● Distribution of press releases and official FITUR communiqués adapted to the media in the different Latin American countries.
● Generation of interviews with the Director of FITUR.
● Arranging interviews with the ministers of tourism or top authorities of the Latin American destinations present at the Fair…
● Preparation of a dossier with the main news from each participating Latin American country to be included in the FITUR press dossier.
● Public Relations with the Latin American media.
● Design and implementation of a social mediastrategy.
● Monitoring and clipping of press and social media impacts.
● More than 14,000 clippings in the Latin American media.
● FITUR’s presence in Latin American media worth €54.865.888,00.
● Adaptation and distribution of mora than 300 press releases and official communiqués.
● Generation of more than 57 interviews with tourism authorities from participating Latin American countries.
● Generation of 132 interviews with FITUR’s director for Latin American media.
● Extensive presence of FITUR information on the social networks of the main Latin American media, generating a high level of engagement and interaction.