Bhutan

Objectives

● Promote Bhutan in the Spanish market and its participation, for the first time with its own booth, in Fitur 2019.

● Establish new links between Bhutan and the Spanish tourism channel to increase its knowledge of the destination and get its inclusion in catalogues.

● Spread the image of Bhutan as a multi-product, environmentally sustainable destination and the only one with a sustainable carbon footprint.

● Increase the number of tourists and excursionists and their expenditure.

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Actions implemented

● Management of public relations with the Spanish media.

● Drafting and distribution of press releases.

● Organization of presentation during Fitur 2019.

● Press clipping with qualitative and quantitative data.

● Agenda of meetings in Madrid with representatives of the tourism sector.

● Generation of content for social networks.

● Advice on planning advertising campaigns and actions.

● Organization of press trips.

● Promote the destination during the UNWTO Regional Conference on Sustainable Development through Tourism held in Thimphu in June, 2019.

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Results

● Presence in national, regional and local media to the value of 450,000 euros.

● Generation of 45 meetings with journalists and management of 10 radio and television interviews.

● Presents in 10 new tour operator catalogues and management of 28 meetings with members of the tourism industry during Fitur 2019.